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Samsung overtakes Xiaomi in Indian smartphone market after two years

Two years after Xiaomi took the highest spot within the Indian smartphone market, Samsung has lastly overtaken it this quarter, in response to a brand new report by analysis agency Counterpoint.

Buoyed by rising “anti-China sentiment” amongst Indian customers and by launching a barrage of latest fashions within the nation, Samsung managed to achieve a 24% share out there for Q3 2020. Xiaomi slipped all the way down to the second spot with a 23% share, adopted by Vivo and Realme.

[Learn: What audience intelligence data tells us about the 2020 US presidential election]

Samsung launched 18 cellphone variants out there from April to September as in comparison with 22 by Xiaomi, which additionally contains telephones from Poco. Nevertheless, Counterpoint’s report means that Samsung’s aggressive on-line push and efficient distribution did the trick.  Xiaomi‘s gross sales slumped as a result of manufacturing and distribution hole created by the coronavirus pandemic.

Credit score: Counterpoint

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